Celebrations Beyond Expectations


Your wedding day is one of the most important and extraordinary days of your life; you want it to be festive, memorable and enjoyable.

Planning an elegant wedding can be overwhelming. Sonal J. Shah Event Consultants has over 18 years of experience. Our dedicated and professional team will arrange all the details to make your day perfect – leaving nothing to chance!

Our Story

Celebrating 15 years

SJS Rebrand Party


With a background in hospitality at Starwood and Marriott properties, Sonal Shah started her company, Sonal J. Shah Event Consultants 18 years ago in New York City, "At that time, there really wasn't any wedding planner who was well versed in South Asian weddings," she says. "My approach to each wedding is so very different and no two weddings can ever be similar. I get asked all the time, 'How much does a wedding typically cost?' and it is very difficult to provide a simple answer because every single wedding is truly a custom event."

Read More at brides.com
BRIDES Best Planners
NY Times Patel Fulton


Published By Stephanie Cain, The New York Times – When Dr. Amit Patel and Martin Fulton met through Facebook almost eight years ago, neither of them had ever dated online. They didn’t live in the same state. Neither of them had ever said “I love you” to a boyfriend, and they had never introduced a significant other to their parents. Dr. Patel had not even come out as gay to his own family.

Last month, all of that was a distinct memory as the two grooms rode down Wall Street on white horses to exchange vows in a multicultural, dual-ceremony wedding that included 290 guests, a seven-foot-tall cake and several pairs of shoes.

Read More at nytimes.com


We are pleased to announce the release of our first book, The Complete Guide to Planning the Perfect South Asian Wedding.

Planning the Perfect South Asian Wedding
Sonal Shah

A true planner never sleeps

“Whether it is a lavish wedding for many or an intimate gathering, our consultants can plan your distinctive events with your taste and style in mind.”

- Sonal J. Shah

Our Daily Adventures

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